CLIFF+ goes for positive. In messaging, in result, in how we work with people and for the planet. Why we use humour and entertainment to make us feel positive about the world, about people or your product. Why we use story for a positive outcome.
Let’s face it. We consume and waste too much and care too little. Advertising is mainly focused on making people buy more stuff they don’t need for more profit for shareholders and therefore contributing to a big problem.
At CLIFF, we rather be part of the solution and take our responsibility. We want to add something to the world.
How we do it?
We look at how projects scores on the following plusses
We are working with the best partners on a transparant way to ensure we keep our promise and are planning on becoming Bcorp by 2023.
In other words, is it fun to watch? That is why we often use humour, entertainment and storytelling to get our message across. And let’s face it, this also contributes to a better result with more impact.