Who We Are
CLIFF+ is determined on making a positive impact with fun and entertaining content.
Everything we do should add up to a positive result for planet, people and profit. In message, impact and process.
We work for every agency, brand and organisation with a genuine positive story to tell.
How?
1
+result
What is it that we want to accomplish? If we shoot, we don’t shoot with blanks. We hit our mark with impact.
2
+impact
If we make impact, what are we telling and selling? How does the concept, story, people and execution represent our core values?
3
+process
How are we making it? How do we treat all people and planet in the process and how can we do it (as) climate neutral (as possible)?
4
+perception
How are we telling it and how is it perceived? Does it waste the viewers time or are we adding something to their day? In other words, is it fun to watch?